TERMS & CONDITIONS
1. Introduction
Welcome to Priceless Corals.
These Terms & Conditions govern the use of our website and the purchase of livestock and products from Priceless Corals. By accessing our website or placing an order, you agree to be bound by these Terms & Conditions.
If you do not agree with any part of these Terms, please do not use this website.
2. About Us
Priceless Corals is a UK-based retailer specialising in premium marine corals and reef aquarium livestock.
We are committed to providing healthy, high-quality corals alongside honest photography, accurate descriptions and excellent customer service.
3. Coral Photography
We believe customers should receive corals that closely match the photographs displayed on our website.
All coral photographs are taken in-house using professional equipment under our display systems.
Photography may include:
Orphek Coral Lens
D-D Coral Colour Lens
Priceless Corals custom coral photography lenses
Our display aquariums are illuminated using combinations of:
Ecotech Radion XR15 G6 Pro
AI Hydra 64HD
AI Hydra 26HD
AI Blade lighting
Images represent the coral at the time the photograph was taken within our aquarium systems.
Please note:
Coral colours may vary depending on your aquarium lighting.
Camera settings, monitors and mobile devices can alter colour appearance.
Coral fluorescence is heavily influenced by spectrum and intensity.
Individual coral growth, polyp extension and colouration naturally change over time.
We make every effort to present our livestock as accurately as possible but cannot guarantee identical appearance in every aquarium.
4. WYSIWYG Corals
Where stated, corals are sold as WYSIWYG (What You See Is What You Get).
You will receive the exact coral photographed.
For non-WYSIWYG livestock, images are representative examples only.
5. Coral Health
Every coral is inspected before dispatch.
Corals may naturally:
Retract during transport
Change colour temporarily
Require several days to fully extend
Display stress immediately after shipping
These are normal biological responses and do not indicate poor health.
6. Orders
Orders are accepted subject to availability.
We reserve the right to:
Cancel orders
Limit quantities
Decline transactions
Correct pricing errors
Should an item become unavailable before dispatch, we will contact you to arrange a replacement, store credit or refund.
7. Pricing
All prices are shown in GBP (£).
Prices may change without notice.
Errors and omissions excepted (E&OE).
8. Payment
We accept secure online payment through approved payment providers.
Orders will only be dispatched once payment has been successfully received.
9. Shipping
Live corals are shipped using:
Royal Mail Special Delivery Guaranteed Before 1pm
Tracking information is supplied once your order has been dispatched.
Please refer to our Shipping Policy for full details.
10. Live Arrival Guarantee
Our Live Arrival Guarantee is detailed within our D.O.A Policy.
Customers must report any Dead on Arrival coral within 2 hours of delivery with clear photographs.
Claims made outside this period may not be accepted.
11. Delivery Delays
Whilst Royal Mail provides an excellent service, delays may occasionally occur.
Priceless Corals cannot be held responsible for delays caused by:
Severe weather
Traffic incidents
Mechanical failures
Industrial action
Events outside our reasonable control
12. Acclimation
Customers are responsible for correctly acclimating livestock.
Improper acclimation or unsuitable aquarium conditions may result in coral loss.
Priceless Corals cannot accept responsibility for livestock after it has been introduced into your aquarium.
13. Aquarium Requirements
Marine corals require appropriate care.
Customers should ensure they have:
Stable water chemistry
Appropriate lighting
Suitable water flow
Correct nutrient levels
Compatible livestock
We reserve the right to refuse advice that may endanger livestock.
14. Returns
Due to the nature of live animals, live coral purchases cannot normally be returned.
Non-livestock items may be eligible for return under UK Consumer Rights legislation where applicable.
15. Cancellations
Orders cancelled before dispatch will receive a full refund.
Orders cancelled after shipping has commenced cannot be refunded.
16. Website Accuracy
We work hard to ensure all information is accurate.
However, we do not warrant that:
Product descriptions are error free.
Images display identically on every device.
Stock availability is always current.
17. Intellectual Property
All photographs, videos, graphics, logos and website content remain the intellectual property of Priceless Corals.
No content may be copied, reproduced or used without written permission.
18. Limitation of Liability
To the fullest extent permitted by law, Priceless Corals shall not be liable for indirect, incidental or consequential losses arising from:
Coral husbandry
Aquarium equipment failure
Water quality issues
Livestock incompatibility
Shipping delays outside our control
Our maximum liability shall not exceed the purchase price of the products concerned.
19. Privacy
Customer information is handled in accordance with our Privacy Policy.
We never sell your personal information to third parties.
20. Governing Law
These Terms & Conditions are governed by the laws of England and Wales.
Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Contact Us
If you have any questions regarding these Terms & Conditions, please contact us via our Contact page.
21. Natural Variations & Product Images
Corals are living animals and no two specimens are identical.
Priceless Corals offers both WYSIWYG (What You See Is What You Get) corals and representative stock images, which will always be clearly identified within the product listing.
We make every effort to accurately represent the colour, health and appearance of our corals through high-quality photography taken under our own aquarium lighting using professional coral photography lenses.
Please note:
Coral colouration may vary depending on your aquarium lighting, spectrum and intensity.
Coral appearance may differ under lighting from manufacturers including Ecotech Marine Radion, Aqua Illumination (AI), Kessil, Orphek and other lighting systems.
Growth, encrustation, branching and overall shape will naturally develop over time.
Polyp extension may vary due to transport, acclimation and aquarium conditions.
Corals may temporarily retract or appear less colourful following shipping before settling into their new environment.
Images viewed on different monitors, tablets and mobile devices may display colours differently.
For WYSIWYG corals, you will receive the exact coral shown in the product photographs.
For products using representative images, photographs are intended to accurately represent the species, variety or colour morph. The coral you receive may differ slightly in size, shape, branching pattern, polyp extension or colouration while remaining representative of the advertised coral.
Natural variations in colour, size, shape, growth or polyp extension are a normal characteristic of living corals and are not considered defects. These natural variations do not qualify for refunds, replacements or compensation.